Wednesday, January 13, 2010

Work On Your Business, Not In Your Business

"I'm so busy! I have x and y and z to do today!" screams the busy entrepreneur. The interesting thing is that he will probably say the same thing the next day, and the next week, and the next year; unless he works harder on the business than in the business.

I am a big fan of delegation, yet it was one of the hardest mindsets to embrace. Most entrepreneurs will say something to the effect of, "No one cares about my business the way that I do. I need to do it myself." While that may be true, those are words coming from someone who does not own a business, but a job. Don't get me wrong, I'm not making the point that an entrepreneur should develop "manageritis" and not hustle to grow his business. Let's keep in mind that any entrepreneur makes the most money marketing their business.

I understand that if you are a plumber, you technically only make money when you are doing the plumbing work. However, if you focus and plan on marketing your plumbing services via networking, referrals, and the like; you may stumble upon relationships that can provide additional streams of revenue that you would not have realized while your head was under a sink.

My challenge to you is this:
1. Invest 30 minutes today to share your business with someone. If you do not have top of mind awareness with your prospect base, you will flounder. Don't want to talk to friends about your business? Get over it.
2. Nurture a relationship with other business professionals in your community who you may be able to help. For example, when I owned a carpet cleaning business I regularly sent business to an air duct cleaning guy. He also sent me carpet cleaning clients.
3. Track your marketing efforts. What gets tracked gets done. This can be mailings, phone, internet, or in person. Just know how well your efforts are producing a return on your investment.

Remember, you are responsible for your economy. Regardless of what the media, other people, or colleagues may say; there are people out there who would love to hire you!
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