Tuesday, August 25, 2009

Get Out of Your Own Way

Ask the first person that you see after reading this "What do you want in life?" Chances are they will respond with a list of things that they wouldn't like. "Well, I don't want this", "I would like to do this BUT..."

Have you realized that most people's worst fears don't ever happen outside of the confines of their own minds? There are enough people who are more than happy to quash your dreams, why would you want to join them?

Here are a few things that will work:
1. Decide what it is that you would love to be/do/have.
2. Take MASSIVE action immediately.
3. Monitor and move the results.

I don't recommend taking small steps. Small steps produce small results; and small mistakes. Large actions produce large results whether they are good or bad. This will force you to take notice and change course appropriately instead of slowly bleeding your dreams to death.

For a free goal setting report, email us at dave@theshef.com!
For more information about booking The Shef for your next event, visit http://www.theshef.com
or call our offices at 1-800-863-2591.

Wednesday, August 12, 2009

The Icing on the Cake

What compels someone to do business with a certain company? What keeps people coming back? How do you build a rabid, loyal following? Let's take a look at the 3 ways that businesses can grow their revenue:
1. Create new customers. This is by far the most expensive way to grow revenue as you have the acquisition cost. However, if you treat them right they will stay. Why do you think cellular phone companies spend an average of $700 per customer to acquire them? Why does a grocer take out $30,000 worth of ads per week? Getting them in the door is crucial.

2. Create more revenue per transaction. I have a client who is a hair stylist. After we began our coaching, she raised her prices 25%. She lost her lowest paying 5% of clients and still made more money. She also began offering hair products to everyone in the chair. Once she realized that they couldn't shoot her and eat her when offered the opportunity to buy additional product, her revenue went up!

3. Book repeat business and ask for referrals. Every time I get my hair cut I am asked to book my next appointment. What a great way to keep me coming back! Look at any nutritional company or health club. They don't just sell you one bottle of vitamins or a single workout. They will collect from you every month!

The greatest way to keep a client is to create a "Wow" experience. It could be offering them a beverage while waiting in your lobby, sending a card thanking them for their time, or delivering a small gift to them. For additional information and other great information, visit www.theshef.com
For more information about booking The Shef for your next event, visit http://www.theshef.com
or call our offices at 1-800-863-2591.