Thursday, February 25, 2010

Just 1% Better

I was watching a great businessman, Alan Wiess, this morning talking about the importance of constant improvement. What most people try to do is improve their lives 300% overnight and are disappointed that they can't do it. Then they give up. Alan recommended trying to improve 1% every day. At the end of 72 days, you are twice as good! (Kind of like compound interest, I guess)

Always Better Your Best!
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Monday, February 8, 2010

The Favre Factor

I was one of the 100,000,000 people who witnessed last night's Superbowl. One of the greatest things about any Superbowl is the advertisements. Watching Brett Favre accept an MVP trophy in the year 2020 at the age of 50 was just hilarious!

Then I thought about the brand and expectation of Brett. What would happen if your business enjoyed the same expectation from the marketplace as he does. Here are a few nuggets of wisdom for you:

1. Expect to be around for a long time! I purchased a camera from a large electronics store a couple of years ago, along with the extended warranty. 9 months later, the store went out of business. This is a huge fear of any consumer. Even though millions of people don't watch you on television each week, it is important to be out in your community. Whether you communicate via attending events, sending email magazines, or blogging; make sure that you are making your presence known.

2. Be flexible. Brett Played most of his career with the Green Bay Packers. His contract forbid him from transferring to the Minnesota Vikings, so he went to New York for a quick stop over. What do you do when someone tries to shoot down your original plan? Will you give up, or find a way to make it happen? Keep in mind that it is much easier to accomplish what you want when you have a number of people helping you. Blabvertise your goals to everyone who will listen!

3. Take quick action. Brett is known for his bullet-like throwing style. The longer that the ball is in the air, the greater chance the opponent has to catch it. Are you taking quick, bullet-like action? If you put together one marketing campaign that doesn't work, take a step back, tweak it a bit, and launch something again. Marketing does not have to be expensive, but it is priceless.

While you may not need to play professional sports to learn lessons that will help your business, you can learn success recipes from any industry and apply them to your world!For more information about booking The Shef for your next event, visit
or call our offices at 1-800-863-2591.