Thursday, June 5, 2008

I Don't Have Time for Personal Development!

I hear this from people all of the time. They offer a litany of how much stuff they have to do and offer up why they can't pick up a book or listen to an audio. Yet these people are glued to their televisions to capture the next episode of American Idol.

I have several consulting clients and one of the subjects that comes up is increasing revenue. (Duh, if you're paying someone for their advice, you may want a return on your investment!) I immediately ask them what the last book they read was. I'm not talking about the latest thriller or romance novel they devoured on the beach; rather, I want to know the last personal development book. I then send them to the book store and tell them that I will continue their session after they have finished half of the book. They still pay me for the session even if it is only 10 minutes; but that is how profound personal development is!

My challenge to you is this: Go hang out at your local bookstore and devour some personal development material. Your business will never grow until you grow. Let me know how it works for you.

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