Most of us don't wake up hoping that we are relentlessly pounded with unsolicited marketing messages; yet the average North American consumer receives between 4,000 and 10,000 marketing messages every day.
Our mailboxes are filled with letters from real estate agents, insurance agents, and other small businesses. We all know people who won't shut up about their business on Facebook and other social media channels; thinking that they all have the solution to all of my problems.
One small problem...how do you know what I want or need if you don't take the time to ask?
I recently received a direct mail piece from a very nice woman working in real estate who attended one of my speaking events. She means well and is a competent professional, but she committed a common marketing sin:
Here are 3 top tips for any direct mail letter
Today's consumers demand a relationship with the people whom they do business with. You must employ multiple channels of marketing, and become the trusted source for information in your customer's eyes.
If you are in sales or marketing, you should check out an article written by Crystal Milburn from Terrostar Interactive Media wrote a fantastic piece titled, The Top 4 Marketing Practices to Continue In 2014 (and beyond!).
Whether you are marketing to your prospects on their phone, computer screen, mailbox, or over breakfast; invest in the relationship and the value that you can bring to the table. If you are a consultant or professional speaker, read my previous post on costly speaker marketing mistakes here.
What types of marketing work best for your business?
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