Wednesday, August 11, 2010
There's a Storm Brewing
Sometimes there are storms in the business world that companies ignore, often to their demise. Some examples include:
1. The recording industry thinking that downloaded music is a fad.
2. Video rental stores thinking that Netflix and Redbox won't affect their market share.
3. Any business hoping to attract a Generation X or Y client who has a website that was designed in 2001.
4. Any business that thinks their customers are loyal and won't be swayed by the competition's marketing efforts.
Just like a small rumble of thunder in the distance, your customers will ask for things that they want. Instead of trying to defend status quo, listen to them. Maybe you notice a competitor or another business using some savvy marketing practices. Model them!
Sometimes storms pass, other times they last a while. One thing is for sure; they always have an impact on the area that they pass over. Don't let your business get washed away because you are not observant. For more information about booking The Shef for your next event, visit http://www.theshef.com or call our offices at 1-800-863-2591