Monday, May 24, 2010

Mountain Dew = Marketing Do!


Can a group of heavily caffeinated young people help pave the way for your business and branding success? Only if you look behind the surface and pay attention to the real message. This morning I was enjoying my morning Diet Dew and listening to the radio. The "Dewmocracy" commercial came across the radio letting me know that "I could be part of a crucial moment in history...helping to choose the next permanent flavor of the Mountain Dew." I'm sure that this "historic" moment pales in comparison to the signing of the Declaration of Independence, or marching on Selma, but I have always been fascinated by the unique and provocative ad campaigns that my favorite soda churns out.

Here are 3 crucial ways that this ad campaign ties into your business and your career:

1. Understand what is important to your clientele. Most Dew drinkers are 12-30 years old. That makes them part of 2 pivotal generations: Generation Y and Generation Next. These generations DEMAND to belong to something. What better way to belong to something than to be one of 3,200,498 votes that is on store shelves.

Why not create some kind of promotion within your business where people can vote for their favorite product or service within your business? Whether you offer 3 unique styles of necklaces that people could vote on, a favorite new logo for your business, or a tee shirt design; people will gladly offer their two cents.

2. Capture your client's information. It amazes me how many businesses pay huge money to get their phone to ring, doorbell to chime, or email inbox to ping. Yet they don't capture the client's information. The Dew Crew takes things a bit further by asking not only your contact information, but also offers to show you (via Facebook) what your friends thought of each flavor.

This is NOT about picking a flavor. It is about tapping into the primary communication style of your target market. I highly doubt that someone marketing dentures to senior citizens would utilize social media as their primary communication method. Different vehicles are much more effective when reaching an older demographic. If you are not that web savvy, find a high school or college age student to help you out with getting your presence out on the web. It doesn't matter how it gets done, it just matters that it gets done.

3. Keep in communication with your clientele. If you are not in front of your prospects at least every other week, your competition is. Don't let them get away. Whether it is an email magazine, articles that you write for industry publications that your target market reads, or simply sending a random card to your clients; you need to stay on their radar screen!

If you open your eyes and ears to what is going on around you and implement a crazy campaign or two, great things are bound to happen!


For more information about booking The Shef for your next event, visit http://www.theshef.comor call our offices at 1-800-863-2591.

Friday, May 14, 2010

Have You Stepped UP?

Enthusiasm is so essential for success in any endeavor. No matter what your goal, ambition, or dream may be; the chances of it becoming a reality is nill if there is no excitement to propel you forward.

When people are ready to do whatever it may take to succeed, when they are willing to take that final step; that is when the world takes notice. Don't just ponder and get ready to get ready. The above clip was shot at a banking convention I spoke at in Atlanta, GA this week. ENJOY!!
For more information about booking The Shef for your next event, visit http://www.theshef.comor call our offices at 1-800-863-2591. video

Wednesday, May 12, 2010

Ukulele Lessons and Success

One of the greatest things about speaking at conventions is that I get to travel to various parts of the map. Friends that have moved away whom I have not seen in years are a bit easier to visit when I happen to have a speaking engagement in their area. Last night I was treated to an amazing evening with my friends, Cleve and Michelle Gaddis, and their 4 daughters. They happen to be in the Atlanta metro area which is where I'm speaking this afternoon.

While we were driving to their home last night, Cleve and I were discussing the "return on investment" of extra curricular activities and children. Cleve's oldest and my youngest are roughly the same age, and we can identify with the expense of time and money of these activities.. The activities may be sports, music, theater, or any other thing that helps a child identify a unique outlet of talent.

When we walked into Cleve's home, I was treated to a ukulele serenade by their 4 daughters and his wife Michelle. They were rolling through old songs and new songs and it was amazing! After dinner, we watched the video editing talents of yet another daughter. These top shelf quality music and family videos that she created on their Mac certainly put the old carousal slide shows of yesteryear to shame.

Then we moved on to more music. I grabbed a guitar, 2 girls grabbed their ukuleles, and everyone was having a great time. As his two youngest daughters began to fall asleep, I looked over at Cleve who was grinning from ear to ear like the proud father that he is. I reflected back on the conversation that he and I had en route to his home. While some parents bemoan the seemingly endless series of checks to write for baseball, drama, class trips, piano lessons, and the like; the investment pays off in spades.

Even if you can't carry a tune in a bucket, throw a football farther than your big toe, or have no idea why your kid is so excited to be in front of a camera; remember that the investment of time that you spend now will pay off for years and years to come!
For more information about booking The Shef for your next event, visit http://www.theshef.comor call our offices at 1-800-863-2591.