Thursday, December 3, 2009

Make Every Day Black Friday

Thanksgiving rolls around in the United States on the fourth Thursday in November. The day after Thanksgiving is one of the craziest shopping frenzy days of the year. Whether you do or do not participate in the shopping madness that officially kicks off the Christmas season, you may be able to take a lesson or two from the manic shoppers on Black Friday.

I have done the "Black Friday" experience before. It is somewhat of a hazing experience, yet if executed properly can be very valuable. The process usually starts post-meal on Thanksgiving day. Think of many people struggling to stay awake after a turkey and carbohydrate overload, fighting over the hundreds of pages of advertisements in their local newspaper. They are usually armed with markers, circling their favorite "deals" featured in the newspaper. They plan the attack plan. Where to? When? What time do we need to wake up? How should we dress?

Whether you found great deals or not on Black Friday, think of some crucial lessons that all of us can learn from the experience. Why not apply the same amount of planning and execution towards your business.
1. Figure out what you want. Maybe you circle something maybe you write it down. Vague goals produce vague results.
2. Plot out an attack plan. While you may not need to hurdle people to get the latest and greatest toy to achieve your goals, approach your plan with some passion. Successful people focus more on the "why" instead of the "how".
3. Execute! Remain flexible. You need to take massive action to achieve your goals. The universe rewards momentum, so get off to a quick start and take a bold step!

I am looking forward to creating a fantastic December and a record 2010. Are you?

Always Better Your Best!
For more information about booking The Shef for your next event, visit http://www.theshef.com
or call our offices at 1-800-863-2591.

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