Wednesday, March 4, 2009

Are You Throwing Money Out the Window?

I was visiting with one of my coaching clients yesterday. She was telling me that she feels awkward asking for referrals after she completes a sale. Many people in sales think that if they just ask their customer to introduce them to friends or colleagues who may benefit from the product or service, it will blow their sale out of the water.

If you have worked your business right and view it as a series of relationships instead of transactions, that will never happen. I simply told this client to drive down the road, reach into her purse and throw some cash out of the window while saying "I didn't ask for a referral!"

Think about it; a client is "hottest" right after their have purchased from you. Why not use this to your advantage and let them help you grow your business!


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