Thursday, February 19, 2009

Are You Looking Forward or Backwards?

If you turn on the radio, TV, or read the newspaper; you won't have to look too hard to find tales of economic woes and uncertainty. Here is a newsflash: WE HAVE BEEN THROUGH RECESSIONS BEFORE! Yes, people are finding themselves out of work, strapped, and worried. The real question is, are you looking for the problem or the solution?

I had the honor of meeting a great speaker, author, and real estate guru named John Dessauer yesterday. One of the things that stuck in my head is that most people tend to focus on the problem at hand. His recommendation is that you acknowledge the problem, but also come up with TWO solutions.

If you are uncertain about your employment and wondering what is behind door #2, remember that EVERYONE in America was an entrepreneur until about the 1920s. What do you love to do? What can you do with passion? How are you going to market it? John took a problem of having 12 million gallons of corn oil to dispose of from a client and turned it into a 3 million dollar profit SIMPLY BY FOCUSING ON THE SOLUTION.

Food for thought....

Shef
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